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Title:
Efficiency of Optimal Integration of Marketing Communications

Authors:
Lali Vardishvili and Tinatin Petriashvili

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Lali Vardishvili1 and Tinatin Petriashvili2
1. Viziting Professor, Faculty of Business Administration Gori State University. Gori, Georgia
2. Master, Faculty of Public Governance Gori State University. Gori, Georgia

MLA 8
Vardishvili, Lali, and Tinatin Petriashvili. "Efficiency of Optimal Integration of Marketing Communications." Int. j. of Social Science and Economic Research, vol. 9, no. 11, Nov. 2024, pp. 5093-5099, doi.org/10.46609/IJSSER.2024.v09i11.008. Accessed Nov. 2024.
APA 6
Vardishvili, L., & Petriashvili, T. (2024, November). Efficiency of Optimal Integration of Marketing Communications. Int. j. of Social Science and Economic Research, 9(11), 5093-5099. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i11.008
Chicago
Vardishvili, Lali, and Tinatin Petriashvili. "Efficiency of Optimal Integration of Marketing Communications." Int. j. of Social Science and Economic Research 9, no. 11 (November 2024), 5093-5099. Accessed November, 2024. https://doi.org/10.46609/IJSSER.2024.v09i11.008.

References

[1] . Brian Tracy, Marketing, Tbilisi, 2018
[2] . Armstrong, Kotler, Principles of Marketing, Tbilisi, 2014
[3] . Todua N. Mgebrishvili B. Principles of Marketing, Tbilisi, 2009
[4] . Todua N. Abuladze R. Internet-Marketing, Tbilisi, 2011
[5] . Urotadze, Influence of Internet-Marketing on the Buying Activity of Consumers, Tbilisi, 2018
[6] . Jashi Ch., Khakhutaishvili E. Advertisement and Stimulation, Tbilisi, 2010
[7] . Javakhishvili R., Marketing, Tbiliai, 2007
[8] . Shubladze G., Nanitashvili M., Principles of Marketing, Tbilisi, 2009
[9] . Peradze I., Marketing Communications, Tbilisi, 2011

ABSTRACT:
Marketing Communications helps a vendor to realize product swiftly and efficiently. While communicating with the consumers, a company must not apply only traditional methods, but an integrated mode of communication, which solidifies bilateral relationship. This way, it is possible for the consumer to avoid suspicions on being provided with misinformation. The main goal of communication is to provide business and people with benefit. The use of integrated communications supports improvement of the economic situation across the country. The companies which refuse to consider or apply an intense, active communication policy, will fail to be successful.

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