International Journal of Social Science & Economic Research
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Title:
Building Loyalty for Lasting Success: The Power of CRM in Boosting Customer Satisfaction and Retention

Authors:
Samaika Soni

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Samaika Soni
Modern School Barakhamba Road, New Delhi

MLA 8
Soni, Samaika. "Building Loyalty for Lasting Success: The Power of CRM in Boosting Customer Satisfaction and Retention." Int. j. of Social Science and Economic Research, vol. 9, no. 11, Nov. 2024, pp. 5142-5160, doi.org/10.46609/IJSSER.2024.v09i11.010. Accessed Nov. 2024.
APA 6
Soni, S. (2024, November). Building Loyalty for Lasting Success: The Power of CRM in Boosting Customer Satisfaction and Retention. Int. j. of Social Science and Economic Research, 9(11), 5142-5160. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i11.010
Chicago
Soni, Samaika. "Building Loyalty for Lasting Success: The Power of CRM in Boosting Customer Satisfaction and Retention." Int. j. of Social Science and Economic Research 9, no. 11 (November 2024), 5142-5160. Accessed November, 2024. https://doi.org/10.46609/IJSSER.2024.v09i11.010.

References

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ABSTRACT:
This research project explores the relationship between customer satisfaction, retention, and business success across various industries. It delves into the importance of prioritizing customer satisfaction and retention strategies, alongside customer acquisition. Key areas of focus include effective communication, employee training, personalised services and experiences that drive customer loyalty. The study analyses how customer relationship management (CRM) impacts internal business operations, highlighting factors such as customer orientation and organizational performance. It further compares CRM implementation in business-to business (B2B) companies versus business-to-consumers (B2C) companies. By examining Amazon’s CRM strategies, this paper illustrates the practical application of CRM techniques that enhance customer satisfaction and loyalty, ultimately boosting business performance and driving demand in the competitive e-commerce market. This research aims to shed light on the essential components that enable businesses to achieve and sustain market dominance and long-term success.

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