International Journal of Social Science & Economic Research
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Title:
An Exploratory Study on Innovation and Creativity in Entrepreneurship: Case Study of Nirma and Blinkit

Authors:
Shishira Kokilavai

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Shishira Kokilavai
The Aga Khan Academy Hyderabad

MLA 8
Kokilavai, Shishira. "An Exploratory Study on Innovation and Creativity in Entrepreneurship: Case Study of Nirma and Blinkit." Int. j. of Social Science and Economic Research, vol. 9, no. 11, Nov. 2024, pp. 5161-5176, doi.org/10.46609/IJSSER.2024.v09i11.011. Accessed Nov. 2024.
APA 6
Kokilavai, S. (2024, November). An Exploratory Study on Innovation and Creativity in Entrepreneurship: Case Study of Nirma and Blinkit. Int. j. of Social Science and Economic Research, 9(11), 5161-5176. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i11.011
Chicago
Kokilavai, Shishira. "An Exploratory Study on Innovation and Creativity in Entrepreneurship: Case Study of Nirma and Blinkit." Int. j. of Social Science and Economic Research 9, no. 11 (November 2024), 5161-5176. Accessed November, 2024. https://doi.org/10.46609/IJSSER.2024.v09i11.011.

References

[1] . Alryalat, M. (2023). The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review Omar AliORCID Icon, Valmira Osmanaj, Piotr Kwiatek, Mohammad Alryalat, Ranga Chimhundu & Yogesh K. Dwivedi. Taylor & Francis.
[2] . GOENKA, T. (2024). From downbeat Grofers to thriving Blinkit: Inside Zomato’s brahmastra From beaten-down valuations and a rudderless path, Zomato-owned Blinkit has raced ahead in the express delivery segment. TUSHAR GOENKA & DEEPSEKHAR CHOUDHURY. Money Control.
[3] . Leachman, L. (2023). Using Technology to Create a Better Customer Experience by Leah Leachman and Don Scheibenreif. Harvard Business Review.
[4] . Lingnan, G. C. (1991). Consumers’ adoption of new technology products: The role of coping strategies March 2009 Journal of Consumer Marketing 26(2):110-120 DOI:10.1108/07363760910940474 Authors: Geng Cui Lingnan University Wenjing Bao Tsang-Sing Chan Chanoh Foundation. ResearchGate.
[5] . Moreau, C. P. (2021). The Rise of New Technologies in Marketing: A Framework and Outlook Donna L. Hoffman dlhoffman@gwu.edu, C. Page Moreau, [. . .], and Michel Wedel+1View all authors and affiliations Volume 86, Issue 1. Sage Journals.
[6] . Pedeliento B, G. (1995). A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers Author links open overlay panel Eleonora Pantano a , Giuseppe Pedeliento b , George Christodoulides c. Elsevier.
[7] . Rathode, N. (2010). The Nirma Case study Pramita Athikaray - Neelam Rathode - Vibha Sahu - B. Chaitanya Kumar -. SCRIBD.
[8] . Suherlan, S. (2023). Technological Innovation in Marketing and its Effect on Consumer Behaviour October 2023 Technology and Society Perspectives (TACIT) 1(2):94-103 DOI:10.61100/tacit.v1i2.57 LicenseCC BY-NC-SA 4.0 Authors: Suherlan Suherlan Moses Okombo Maasai Mara University. ResearchGate.

ABSTRACT:
The use of innovative entrepreneurship along with sophisticated technology of that time led to a shake up in the producers market, helping the consumers obtain quality products at competitive rates. The entry of such firms (like Nirma and Blinkit) definitely leads to a win-win situation for the consumers.

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