References
[1] . Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.
[2] . Aaker, D.A. (1996) Measuring Brand Equity across Products and Markets. California Management Review, 38, 102-120. http://dx.doi.org/10.2307/41165845
[3] . Albert, N. and Merunka, D. (2013), “The role of brand love in consumer-brand relationships”, Journal of Consumer Marketing, Vol. 30 No. 3, pp. 258-266.
[4] . Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A. & Gupta, A. (2020). I?nvestiga- ting the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53, 101767
[5] . Anantachart, S., (2005). Integrated marketing communications and market planning:their implications to brand equity building. Journal of Promotion Management.11 (1), 101–125. https://doi.org/10.1300/J057v11n01_07
[6] . Ansary, A., & Nik Hashim, N. M. H. (2017). Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth. Review of Managerial Science. Springer-Verlag Berlin Heidelberg. https://doi.org/10.1007/s11846-017-0235-2
[7] . Anugrah, C. (2014). The Role of Marketing Public Relations in Cognitive Decision-Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia). Jurnal interact, 3(1), 1-14.
[8] . Armutlu, ?. ?. (2023). The effect and measurement of public relations on brand equity. Adam Academy Journal of Social Sciences, 13(1), 151-175. https://doi.org/10.31679/adamakademi.1264658
[9] . Asli D. A. Tasci. (2020). "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
[10] . Asshidin, N. H., Abidin, N., & Borhan, H. (2016). Perceived quality and emotional value that influence consumer's purchase intention towards American and local products. Procedia Economics and Finance, 35, 639-643. https://doi.org/10.1016/S2212-5671(16)00078-2
[11] . Bagozzi, R. P., Batra, R., & Ahuvia, A. (2017). Brand love: Development and validation of a practical scale. Marketing Letters, 28(1), 1-14. https://doi.org/10.1007/s11002-016-9406-1
[12] . Bairrada, C.M., Coelho, A. and Lizanets, V. (2019), "The impact of brand personality on consumer behavior: the role of brand love", Journal of Fashion Marketing and Management, Vol. 23 No. 1, pp. 30-47. https://doi.org/10.1108/JFMM-07-2018-0091
[13] . Bao, Y., Bao, Y., & Sheng, S. (2011). Motivating purchase of private brands: Effects of store image, product signatureness and quality variation. Journal of Business Research, 64(2), 220–226. https://doi.org/10.1016/j.jbusres.2010.02.007
[14] . Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social networks. Computers in Human Behavior, 50(9), 600-609. https://doi.org/10.1016/j.chb.2015.03.023
[15] . Batra, R., Ahuvia, A. and Bagozzi, R.P. (2012), “Brand love”, Journal of Marketing, Vol. 76 No. 2, pp. 1-16.
[16] . Bawa, A., & Saha, A. (2016). Strength of corporate social responsibility as a corporate brand association: General public perspective. Indian Institute of Management Calcutta. https://doi.org/10.1007/s40622-016-0125-5
[17] . Bergkvist, L. and Bech-Larsen, T. (2010), “Two studies of consequences and actionable antecedents of brand love”, Journal of Brand Management, Vol. 17 No. 7, pp. 504-518.
[18] . Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). "Are social media replacing traditional media in terms of brand equity creation?" Journal of Business Research, 65(9), 1301-1312. https://doi.org/10.1108/01409171211255948
[19] . Carroll, B.A. and Ahuvia, A.C. (2006), “Some antecedents and outcomes of brand love”, Marketing Letters, Vol. 17 No. 2, pp. 79-89.
[20] . Cheng, J. M.-S., Blankson, C., Wang, E. S.-T., & Chen, L. S.-L. (2009). Consumer attitudes and interactive digital advertising. International Journal of Advertising, 28(3), 501-525. https://doi.org/10.2501/S0265048709200710
[21] . Dada, M. H. (2021). Impact of brand association, brand image, and brand loyalty on brand equity. Journal of Marketing Strategies, 3(1)https://doi.org/10.52633/jms.v3
[22] . Dora, Z. (2024). PR crisis management guide (w/ strategies and examples). Truy c?p t?i link: https://prowly.com/magazine/pr-crisis-management/. Th?i gian truy c?p ngày 01 tháng 6 n?m 2024
[23] . Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19, 287-308. https://doi.org/10.1080/15332667.2019.1705742.
[24] . Febiola, V., & Tamburian, D. (2021). The effect of digital public relations campaign on customer loyalty (Study on “Self-Love” campaign in @Pluffyschoice Instagram). In Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Advances in Social Science, Education and Humanities Research, volume 570.
[25] . Flora Hung-Baesecke, C. J., Chen, Y. R. R., and Boyd, B. (2016). Corporate social responsibility, media source preference, trust, and public engagement: the informed public’s perspective. Public Relat. Rev. 42, 591–599. doi: 10.1016/j.pubrev.2016.03.015
[26] . Gifford, J. (2010). Digital Public Relations: E-Marketing’s Big Secret. continuing higher education review,, 74, 62-72.
[27] . Haig, M. (2000). E-PR: the essential guide to public relations on the Internet. London: Kogan Page.
[28] . Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351. https://doi.org/10.1108/JPBM-05-2013-0299
[29] . Kehinde, O.J., Iyiola, O. & May, G. (2016). Public relations: Pathway for the entrepreneur to achieve enduring client-customer relationship. Evidence from three Nigerian SMEs.Journal of Business Administration and Management Sciences Research, 5 (1), 1-8.
[30] . Kim, J., & Chan?Olmsted, S. M. (2005). Comparative effects of organization–public relationships and product?related attributes on brand attitude. Journal of Marketing Communications, 11(3), 145-170. https://doi.org/10.1080/1352726042000317214
[31] . Kotler, P. and Keller, K.L. (2012). Marketing Management. 14th Edition, Pearson Education
[32] . Liu, X. (2022). Brand knowledge and organizational loyalty as antecedents of employee-based brand equity: Mediating role of organizational culture. Frontiers in Psychology, 13, 872871. https://doi.org/10.3389/fpsyg.2022.872871
[33] . Machado, J.C., Vacas-de-Carvalho, L., Azar, S.L., Andre?, A.R. & Santos, B.P. (2019). Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research, 96, 376-385.
[34] . Mantovani, D., de Andrade, L. M., & Negrão, A. (2017). How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior. Journal of Retailing and Consumer Services, 36, 156–163.
[35] . Marketing Charts. (2019). What brand information sources do people trust the most? Retrieved June 1, 2024, from https://www.marketingcharts.com/brand-related-108281
[36] . Miká?ová, L., & Gavlaková, P. (2014). The role of public relations in branding. Procedia - Social and Behavioral Sciences, 110, 832-840. https://doi.org/10.1016/j.sbspro.2013.12.928
[37] . Miká?ová, L., & Gavlaková, P. (2014). The role of public relations in branding. Procedia - Social and Behavioral Sciences, 110, 832-840. https://doi.org/10.1016/j.sbspro.2013.12.928
[38] . Mohammadi, S. (2020). Organizational culture and its impact on organizational productivity. International Journal of Human Capital in Urban Management, 5(3), 267-276. DOI: 10.22034/IJHCUM.2020.03.08
[39] . Nah, S., & Oh, J. (2021). Interactivity Can Enhance the Effectiveness of Threat Appeals: Implications for Preventive Health Websites. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2021.1937831
[40] . Neupane, R. (2022). Analysis of the impact of public relations strategies on customer-based brand equity: A study of Nike customers in the UK. International Journal of Research - GRANTHAALAYAH, 10(4), 125-160. https://doi.org/10.29121/grant
[41] . Nwogwugwu, Daniel. (2017). Effective Customer Relations as a Public Relations Strategy in Financial Institutions. A Study of Access Bank Plc Ibadan, Oyo State, Nigeria. International Journal of Communication. 20. 16 – 29.
[42] . Parasuraman, A. and Grewal, D. (2000) The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda. Journal of the Academy of Marketing Science, 28, 168-170. http://dx.doi.org/10.1177/0092070300281015
[43] . Permatasari, A. N., Soelistiyowati, E., Suastami, I. G. A. P. P., & Johan, R. A. (2021). Digital public relations: Trend and required skills. Jurnal ASPIKOM, 6(2), 373-386. https://doi.org/10.24329/aspikom.v6i2.836
[44] . Porcu, O., Hermans, L., & Broersma, M. (2020). Unlocking the newsroom: Measuring journalists’ perceptions of innovative learning culture. Journalism Studies, 21(10), 1420–1438. https://doi.org/10.1080/1461670X.2020.1758956
[45] . Reimann M, Castan ? o R, Zaichkowsky J and Bechara A,.(2012). How we relate to brands: psychological and neuro physiological insights into consumer–brand relationships. Journal of Consumer Psychology 22: 128–142. https://doi.org/10.1016/j.jcps.2011.11.003
[46] . Ridwan, L. M., Solihat, A., & Trijumansyah, A. (2018). Pengaruh product knowledge dan brand association terhadap purchase intention kawasan Kampung Kreatif Dago Pojok. Jurnal Pariwisata, 5(1), 68-82. https://doi.org/10.31311/par.v5i1.3060
[47] . Rifi, A., & Mostafa, R. B. (2021). Brand credibility and customer-based brand equity: A service recovery perspective. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-021-00097-x
[48] . Rubio, N., Oubina, J., & Villasenor, N. (2014). Brand awareness - Brand quality inference and consumer’s risk perception in store brands of food products. Food Quality & Preference, 32, 289-298. https://doi.org/10.1016/j.foodqual.2013.09.006
[49] . Salem S.F., Tarofder A.K., Chaichi K., Musah A.A. 2019. Brand Love Impact On The Social Media And Stages Of Brand Loyalty. Polish Journal Of Management STUDIES. Vol.20 No.1 DOI: 10.17512/pjms.2019.20.1.33
[50] . Saoula, O., Shamim, A., Mohd Suki, N., Ahmad, M.J., Abid, M.F., Patwary, A.K. and Abbasi, A.Z. (2023), "Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use", Spanish Journal of Marketing - ESIC, Vol. 27 No. 2, pp. 178-201. https://doi.org/10.1108/SJME-07-2022-0159
[51] . Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management, 43(3), 276-292. https://doi.org/10.1108/IJRDM-02-2014-0024
[52] . Shah, Z., & Wei, L. (2022). Source credibility and the information quality matter in public engagement on social networking sites during the COVID-19 crisis. Frontiers in Psychology, 13, 882705. https://doi.org/10.3389/fpsyg.2022.882705
[53] . Sohaib, M., Mlynarski, J., & Wu, R. (2023). Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of Apple Brand in China. Sustainability, 15(1), 746. https://doi.org/10.3390/su15010746
[54] . The Asian Banker. (2023). Vietnam’s banks accelerate digital transformation and customer experience post-pandemic. Retrieved June 1, 2024, from https://www.theasianbanker.com/updates-and-articles/vietnams-banks-accelerate-digital-transformation-and-customer-experience-post-pandemic
[55] . Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91.
[56] . Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage
[57] . V Loureiro, S.M.C. and Kaufmann, H.R. (2012), “Explaining love of wine brands”, Journal of Promotion Management, Vol. 18 No. 3, pp. 329-343.
[58] . Wang, S., Wang, J., Li, J., & Yang, F. (2020). Do motivations contribute to local residents’ engagement in pro-envir- onmental behaviors? Resident-destination relationship and pro-environmental climate perspective. Journal of Sustainable Tourism, 28(6), 834–852. https://doi.org/10.1080/09669582.2019.1707215
[59] . Yang, S.-U., & Lim, J. S. (2009). The effects of blog-mediated public relations (BMPR) on relational trust. Journal of Public Relations Research, 21, 341–359. https://doi.org/10.1080/10627260802640773
[60] . Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International Journal of Management Science and Business Administration, 1(5), 69-80. https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.15.1006
International Journal of Social Science & Economic Research
