IJSSER

Title: A Comparative Study of AI and Human-Generated Health Advertisement Video Appeal
Authors: Amala Elangovan and John Leddo
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Amala Elangovan and John Leddo MyEdMaster, LLC, Leesburg, Virginia, USA
MLA 8 Elangovan, Amala, and John Leddo. "A Comparative Study of AI and Human-Generated Health Advertisement Video Appeal." Int. j. of Social Science and Economic Research, vol. 9, no. 11, Nov. 2024, pp. 5447-5454, doi.org/10.46609/IJSSER.2024.v09i11.032. Accessed Nov. 2024. APA 6 Elangovan, A., & Leddo, J. (2024, November). A Comparative Study of AI and Human-Generated Health Advertisement Video Appeal. Int. j. of Social Science and Economic Research, 9(11), 5447-5454. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i11.032 Chicago Elangovan, Amala, and John Leddo. "A Comparative Study of AI and Human-Generated Health Advertisement Video Appeal." Int. j. of Social Science and Economic Research 9, no. 11 (November 2024), 5447-5454. Accessed November, 2024. https://doi.org/10.46609/IJSSER.2024.v09i11.032.
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ABSTRACT: This study investigates whether AI-generated advertisements for health and longevity products elicit comparable audience persuasion as human-made advertisements. Using invideo.ai, AIgenerated advertisements were created from transcripts of four real health product videos, selling an assistive device, supplements, a skin cream, and a lifestyle app. 18 participants rated each ad on product relevance, purchase likelihood, and free-trial acceptance. Results indicated no significant difference between AI and human-generated ads across most questions, except for higher free-trial interest in the human ad for the assistive device. This suggests that AI could match human capabilities in producing persuasive health advertisements; however, viewers may prefer human-made content for unfamiliar or complex products. The findings underscore AI’s potential in cost-effective advertisement production but are also a cause for concern about its misuse.

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