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Title: Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights
Authors: Ira Joshi
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Ira Joshi
MLA 8 Joshi, Ira. "Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights." Int. j. of Social Science and Economic Research, vol. 9, no. 11, Nov. 2024, pp. 5637-5642, doi.org/10.46609/IJSSER.2024.v09i11.043. Accessed Nov. 2024. APA 6 Joshi, I. (2024, November). Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights. Int. j. of Social Science and Economic Research, 9(11), 5637-5642. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i11.043 Chicago Joshi, Ira. "Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights." Int. j. of Social Science and Economic Research 9, no. 11 (November 2024), 5637-5642. Accessed November, 2024. https://doi.org/10.46609/IJSSER.2024.v09i11.043.
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ABSTRACT: Neuromarketing blends neuroscience with marketing to explore the subconscious process that drive consumer decisions . This paper delves into the application of neuromarketing in the fashion industry, where sensory marketing is crucial in influencing consumer behavior . The study analyses the use of neuroscientific tools such as EFG, fMRI, and eye-tracking in shaping more effective fashion advertising campaigns. By examining the psychological impact of sensory stimuli like sight, sound, and touch, this paper highlights the benefits of neuromarketing in personalizing ads, increasing emotional engagement, and fostering sustainability messaging . The findings suggest that neuromarketing equips fashion brands with deeper insights into consumer behavior, enabling more innovative and impactful marketing strategies.

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