IJSSER

Title: CULTURAL EROSION IN INDIA : CULTURAL LOSS AND A THREAT TO THE NATION'S TRADITIONS AND ETHNICITY
Authors: Senjuti Ghosh
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Senjuti Ghosh M. Sc in Economics (The University of Burdwan) B. Ed – Pursuing (Government College of Education, Burdwan) Junior Teacher at Pratibha Cultural Centre Visharad in Odissi Dance
MLA 8 Ghosh, Senjuti. "CULTURAL EROSION IN INDIA : CULTURAL LOSS AND A THREAT TO THE NATION'S TRADITIONS AND ETHNICITY." Int. j. of Social Science and Economic Research, vol. 9, no. 4, Apr. 2024, pp. 1092-1101, doi.org/10.46609/IJSSER.2024.v09i04.014. Accessed Apr. 2024. APA 6 Ghosh, S. (2024, April). CULTURAL EROSION IN INDIA : CULTURAL LOSS AND A THREAT TO THE NATION'S TRADITIONS AND ETHNICITY. Int. j. of Social Science and Economic Research, 9(4), 1092-1101. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i04.014 Chicago Ghosh, Senjuti. "CULTURAL EROSION IN INDIA : CULTURAL LOSS AND A THREAT TO THE NATION'S TRADITIONS AND ETHNICITY." Int. j. of Social Science and Economic Research 9, no. 4 (April 2024), 1092-1101. Accessed April, 2024. https://doi.org/10.46609/IJSSER.2024.v09i04.014.
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ABSTRACT: In Bapu's words, a nation's culture resides in the hearts and in the soul of its people, but when the people themselves arrive at a compulsion that cultural traditions and customs are obsolete, then it raises the red flag towards the beginning of cultural erosion. This paper revolves around the theme of Cultural Loss and how it may arrive at a loss of the identity of a nation. Bharat, a meeting land of diverse cultures, has been losing its roots in the urge of its people wanting to become modernized. Modernization, according to the present society is the abandoning of one's native culture and plunging into the pool of others. This is, by not an inch, an example of modernization, but is a gateway towards grave erosion of native cultures and traditions. Not only is this Cultural loss affecting the roots of Bharat, but also bringing about societal and economic degradation in the country, as the culture of a nation is intertwined with its society and economy. Now there is dire need to resurrect what has been lost to regain back the identity of the nation. The government is trying at its best to restore India's cultural heritage, but from our end, for the sake of India and Indians, we should also take a deeper look into the factors of this degradation, and try our best to raise concern about and maintain traditional culture and customs.

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