IJSSER

Title: BUSINESS ENVIRONMENT AND MICRO AND MACRO FACTORS AFFECTING IT (IN CASE OF GEORGIA)
Authors: Mzevinar Nozadze , Nino Chikviladze and Tamar Beridze
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Mzevinar Nozadze1 , Nino Chikviladze2 and Tamar Beridze3 1. Associate Professor, Faculty of Business Technologies, Department of Finance and Banking Technologies. Georgian Technical University. Tbilisi, Georgia. 2. Associate Professor, Faculty of Business Technologies, Department of Business Administration. Georgian Technical University. Tbilisi, Georgia. 3. Professor, Faculty of Business Technologies. Accounting, Analysis and Audit Department. Georgian Technical University. Tbilisi, Georgia.
MLA 8 Nozadze, Mzevinar, et al. "BUSINESS ENVIRONMENT AND MICRO AND MACRO FACTORS AFFECTING IT (IN CASE OF GEORGIA)." Int. j. of Social Science and Economic Research, vol. 9, no. 4, Apr. 2024, pp. 1127-1134, doi.org/10.46609/IJSSER.2024.v09i04.017. Accessed Apr. 2024. APA 6 Nozadze, M., Chikviladze, N., & Beridze, T. (2024, April). BUSINESS ENVIRONMENT AND MICRO AND MACRO FACTORS AFFECTING IT (IN CASE OF GEORGIA). Int. j. of Social Science and Economic Research, 9(4), 1127-1134. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i04.017 Chicago Nozadze, Mzevinar, Nino Chikviladze, and Tamar Beridze. "BUSINESS ENVIRONMENT AND MICRO AND MACRO FACTORS AFFECTING IT (IN CASE OF GEORGIA)." Int. j. of Social Science and Economic Research 9, no. 4 (April 2024), 1127-1134. Accessed April, 2024. https://doi.org/10.46609/IJSSER.2024.v09i04.017.
References [1]. Business sector in Georgia. STATISTICAL PUBLICATION 2023. https://www.geostat.ge/media/58576/Business-sector-in-Georgia-2023.pdf [2]. William M. Pride, Robert J. Hughes, and Jack R. Kapoor. Foundations of Business, Sixth Edition, 2018. [3]. 2023 INVESTMENT CLIMATE STATEMENT (ICS). https://ge.usembassy.gov/2023-investment-climate-statement-ics/ [4]. Ministry of Economy and Sustainable Development of Georgia. https://www.economy.ge/?page=services&s=72 [5]. WorldBank. Doing Business. https://www.economy.ge/uploads/files/2017/reitingebi/2023/ratings_2023_geo_29_11_2023.pdf [6]. https://www.undp.org/ka/georgia/press-releases/ [7]. EU4Business. https://eu4georgia.eu/eu4business/
ABSTRACT: Any business entity, whether local or international, operates in a certain business environment. Business environment is a combination of conditions and internal and external factors related to the operation and activity of a business entity. However, the business environment exists outside the business entity and determines the behavior of this entity in the market. The micro-environment at the level of business entities has a direct impact on the firm's activities and includes: suppliers, customers, employees, competitors, and others. At the scale of the national economy, the macro-environment of business has a significant impact on the environment of business subjects and includes: the level of economic development of the country, financial and credit institutions, organizational-legal environment of business, scientific technical progress, public-cultural level. In addition, among the macro-factors affecting business, the geographical location of the country acquires a certain importance. Georgia's unique flora and fauna, its geographical location - which means Georgia's location at the junction of Europe and Asia, in particular, in the Caucasus, acquires great importance in terms of business promotion and development in the country. The purpose of this study is to analyze the business environment of developing countries, in particular Georgia, it also focuses on how local government and international organizations help small and medium enterprises to increase their financial stability and export potential, which in turn makes them the main contributors the local and global economy.

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