International Journal of Social Science & Economic Research
Submit Paper
IJSSER Aim and scope Editorial committee Google Scholar Latest announcements Conference Support About us Archive Latest Issue Past Issue For Authors Instruction For Authors Manuscript Template Publication charges copyright form Online paper submission Others Indexing and Abstracting Open Access

Licensed under Creative Common Attribute 3.0

Title:
AN IN-DEPTH STUDY ON THE ROLE OF MARKETING STRATEGY IN HARNESSING THE PASSION FOR FOOTBALL INTO A PROFITABLE BUSINESS VENTURE WITH SPECIAL REFERENCE TO INDIA

Authors:
Aarnav Agarwal and Meera Malhan

|| ||

Aarnav Agarwal and Meera Malhan
Singapore International School

MLA 8
Agarwal, Aarnav, and Meera Malhan. "AN IN-DEPTH STUDY ON THE ROLE OF MARKETING STRATEGY IN HARNESSING THE PASSION FOR FOOTBALL INTO A PROFITABLE BUSINESS VENTURE WITH SPECIAL REFERENC

References

[1]. Baxter. (2008). 1) Ergonomics of Play and Leisure; M Baxter, 2008, Elsiver. Elsiver
[2]. Khasnis. (2021). Policy implementation in Indian Olympic sport: exploring the potential for policy transfer Urvi Khasnis. Taylor and Francis.
[3]. Lavalette, T.(2021),India’s Governing Body Is Getting Richer By The Billions, But Cricket Globally Is Not Benefiting. Forbes.Khasnis. (2021). Policy implementation in Indian Olympic sport: exploring the potential for policy transfer Urvi Khasnis. Taylor and Francis.
[4]. Malhotra. (2021). The Evolving Face of Cricket, Braving One Challenge at a Time Dhiraj Malhotra. ISB.
[5]. Mantri. (2013). India Football: The Rising Billion April 2013 Conference: Soccerex Global Forum 2013At: Manchester Authors: Amit Mantri. Researchgate.
[6]. Naha. (2021). Cricket at the beginning of the long twenty-first century Souvik NahaORCID Icon &D. Taylor and Francis.
[7]. Vasudev. (2020). ndian Premier League -cricket, entertainment or business?? Researchgate

ABSTRACT:
The paper analysed the growth of Football over the last few decades, and how it has become one of the most popular sports in the world. Its viewership has increased manifold resulting in a lot of money entering this arena. The impact of marketing strategy concerning to the sport was analyzed in great depth. It has now become an extremely profitable business venture. Large numbers of football clubs have mushroomed all over the world including India. But not all are successful ventures. Analysis of the reasons for the above was attempted in the course of the paper.

More Need urgent help FAQ Publication Ethic Statement Message by Editor Call for Editorial Board Members
Call for Paper

The International Journal of Social Science and Economic Research Inviting Papers/Articles for Upcoming Issue Volume 9 No. 11 November 2024. Submit your Paper through Online Submission System. Authors also can Send Paper to submit@ijsser.org
If you need any help contact us
+91-9753980183

IJSSER is Member of