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Title: Role of Paytm in The Era of Digital Revolution
Authors: Bhumika Roy
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Bhumika Roy M.COM, University of Kalyani
MLA 8 Roy, Bhumika. "Role of Paytm in The Era of Digital Revolution." Int. j. of Social Science and Economic Research, vol. 9, no. 5, May 2024, pp. 1424-1432, doi.org/10.46609/IJSSER.2024.v09i05.006. Accessed May 2024. APA 6 Roy, B. (2024, May). Role of Paytm in The Era of Digital Revolution. Int. j. of Social Science and Economic Research, 9(5), 1424-1432. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i05.006 Chicago Roy, Bhumika. "Role of Paytm in The Era of Digital Revolution." Int. j. of Social Science and Economic Research 9, no. 5 (May 2024), 1424-1432. Accessed May, 2024. https://doi.org/10.46609/IJSSER.2024.v09i05.006.
References [1]. Paytm website: https://paytm.com/ [2]. https://en.wikipedia.org/wiki/Paytm [3]. Kothari, C.R., Research Methodology Methods and Techniques, 2nd Revised Edition, New Age International (P) Ltd. Publishers, 2010 [4]. Explore reputable news sources such as The New York Times, Bloomberg, Reuters, and Financial Times for articles and reports on the Paytm IPO. [5]. Smith, J. (2023, March 15). Paytm IPO Faces Challenges Amidst Market Turbulence. Financial Times. https://www.ft.com/paytm-ipo-market-challenges [6]. Kumar, R., & Sharma, S. (2023). The Rise and Fall of Paytm: An In-depth Analysis. International Journal of Finance, 45(3), 215-230.
ABSTRACT: Paytm or Pay through mobile is India's one of the leading mobile payment platforms that specialises in digital payments and financial services. Just like any startup company, Paytm has faced many ups and downs. From its foundation year(2010) till pre- demonetisation era, the company was in its introduction stage but during the demonetisation period, the company glistened like a star with its outstanding popularity among the people with liquid money crisis who embraced the convenience and that steady growth kept marching forward until the IPO launch in November 18, 2021, where One97 Communications, the parent company of Paytm, went public with largest IPO ever offered in India with a striking gross merchandise value(GMV) of ?13.2 lakh crore or$170 billion with its share price of ?2150 but it fell significantly short of expectations. From then on investors saw a blackhole instead of a star because despite a high valuation, the stock plummeted by 27% on its first day of trading and it stayed way below the belt later with almost half the price of the IPO.

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