IJSSER

Title: Innovative Pathways to Sustainability
Authors: Ameera Chawla
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Ameera Chawla The British School
MLA 8 Chawla, Ameera. "Innovative Pathways to Sustainability." Int. j. of Social Science and Economic Research, vol. 10, no. 1, Jan. 2025, pp. 269-276, doi.org/10.46609/IJSSER.2025.v10i01.014. Accessed Jan. 2025. APA 6 Chawla, A. (2025, January). Innovative Pathways to Sustainability. Int. j. of Social Science and Economic Research, 10(1), 269-276. Retrieved from https://doi.org/10.46609/IJSSER.2025.v10i01.014 Chicago Chawla, Ameera. "Innovative Pathways to Sustainability." Int. j. of Social Science and Economic Research 10, no. 1 (January 2025), 269-276. Accessed January, 2025. https://doi.org/10.46609/IJSSER.2025.v10i01.014.
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ABSTRACT: India's unorganised Small and Medium Enterprises(SMEs) sector, despite lacking comprehensive government support, presents significant potential for integrating Circular Economy (CE) practices. CE aims to promote sustainability by reducing waste and dependence on nonrenewable resources, aligning with Sustainable Development Goals (SDGs). However, quantifying the link between CE and SDGs remains complex due to differing objectives and limited research. This paper explores the challenges and opportunities for transitioning India's SMEs toward Circular Economy Business Models (CEBMs). Key barriers include insufficient funding, high investment costs, and limited market penetration, alongside rigid supply chains and inadequate consumer engagement. The study argues that innovation, policy support, and the involvement of local communities in waste management are critical for overcoming these challenges. Drawing from global examples and traditional Indian practices like Amrit Mitti, the paper suggests that integrating CE into business models can significantly contribute to economic growth, resource efficiency, and social equity. Collaboration across sectors, improved policy frameworks, and a focus on inclusive development is essential for fostering a sustainable, circular economy in India.

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