IJSSER

Title: Product Persuasion with Special Emphasis on Electronic Consumer Durables
Authors: Laranya Vashist, Chhavi Gupta, Rajveer Arora, Aparna Gopakumar, Ananya Chandra and Manya Sharma
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Laranya Vashist, Chhavi Gupta, Rajveer Arora, Aparna Gopakumar and Ananya Chandra Birla Vidya Niketan, New Delhi, India Manya Sharma Department of design Delhi Technological University, Rohini, Delhi, India
MLA 8 Vashist, Laranya, et al. "Product Persuasion with Special Emphasis on Electronic Consumer Durables." Int. j. of Social Science and Economic Research, vol. 10, no. 2, Feb. 2025, pp. 717-784, doi.org/10.46609/IJSSER.2025.v10i02.019. Accessed Feb. 2025. APA 6 Vashist, L., Gupta, C., Arora, R., Gopakumar, A., & Chandra, A. (2025, February). Product Persuasion with Special Emphasis on Electronic Consumer Durables. Int. j. of Social Science and Economic Research, 10(2), 717-784. Retrieved from https://doi.org/10.46609/IJSSER.2025.v10i02.019 Chicago Vashist, Laranya, Chhavi Gupta, Rajveer Arora, Aparna Gopakumar, and Ananya Chandra. "Product Persuasion with Special Emphasis on Electronic Consumer Durables." Int. j. of Social Science and Economic Research 10, no. 2 (February 2025), 717-784. Accessed February, 2025. https://doi.org/10.46609/IJSSER.2025.v10i02.019.
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ABSTRACT: This study will examine how product labelling and packaging will shape modern consumer preferences and take the lead over influencer marketing, celebrity endorsements, and sponsored reviews. A survey will be conducted from a range of age and income brackets to explore varied viewpoints regarding the significance of product labelling in relation to future purchase decisions. The responses will examine the importance and necessity of reading product labels before making a purchase. Participants, who will represent a variety of age groups and socioeconomic backgrounds, will continuously emphasize the instructive power of product labels and packaging in influencing their purchasing decisions. This insight will challenge conventional marketing strategies and underscore the evolving landscape where consumers will prioritize factual information over influencer endorsements or celebrity affiliations. By clarifying the changing dynamics of consumer trust and preference, this future research will add important insights to the marketing sector. Businesses and marketers will be urged to reassess their tactics, emphasizing transparency and educational content in an era where customers will increasingly want substance and authenticity in their purchasing experiences as product labelling will emerge as a dominant force in determining consumer decisions. Based on this base, we will look into how labelling works in electronic consumer durables using few stores as examples such as Croma and Vijay Sales. This will include interviewing salesmen, reading guides and manuals for all kinds of techno devices. In addition, we will generate a transparent, accessible and genuinely enlightening label for everyday products that transcends basic sales strategies to actually educate people about what they are buying.

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